A Family Affair
True to the "family-owned" label, you’ll often find Mike Samsel and other relatives behind the counter, ensuring every guest feels like part of the family. This commitment to local connection is also why It’s Delicious is proud to be a member of the Woodbridge Metro Chamber of Commerce.
For John Samsel, Woodbridge holds a special place in his heart. It is where he worked as a young adult, where he lived, and where he successfully launched his first two businesses. "Woodbridge is where my entrepreneurial journey truly began," John shares. Joining the Chamber is more than a professional milestone; it is a way to give back to the community that helped shape his success.
You can already find the "Samsel experience" throughout town this summer, as It’s Delicious is the official ice cream vendor for the Woodbridge summer concerts every Tuesday and Wednesday night. Whether you are visiting their flagship shop at 152 Central Avenue in Clark NJ, enjoying a scoop under the stars at a concert, or booking their truck for a private event, the Samsels continue to prove that when you mix high-quality craftsmanship with a genuine love for your neighbors, the results are—quite literally—delicious.