Business Owner Resource Center (BORC)

The Business Owner Resource Center (BORC) is a committee delivering free monthly lunch and learn business seminars to the Chamber Members that are small businesses. Previous seminar topics include Human Resources for Small Businesses, Buy-Sell Agreements, Legacy Planning, Social Media Marketing, Email Marketing, LinkedIn for Business, Office Automation and more. The seminars are an excellent opportunity for small businesses to learn how to improve their business processes, prepare for the future and increase local awareness. The BORC Committee headed by Mark McLafferty of Absolute Conclusions and Manny Xidias of BiggerFish Marketing.

Our Next Events

Wednesday, May 31, 2017
Topic: Facebook Marketing Basics for your Business
Presented by BiggerFish Marketing
53 Main Street, Suite 6, Woodbridge, NJ 07095
732-596-7824 | Manny Xidias | [email protected]

Location Sponsor: Woodbridge Public Library, Meeting Room, Lower Level
Lunch Sponsor: Chicken Galore

Click here to see flyer for details.

About the Seminar:
Every business owner must have a Facebook Business page and Facebook marketing strategy to grow the brand, engage the existing audience and target new customers.
This seminar will focus on Facebook as one part of a business owner’s online tool kit on:

Free Tactics

  • Facebook: Personal Vs Business
  • The importance of a Facebook business page
  • Branding and business/contact information
  • What to post on Facebook and how often
  • Linking your email and blog to Facebook
  • Acquiring Facebook reviews and followers

Paid Promotion Campaigns

  • Boosting Facebook posts and events
  • Choosing your audience and budget
  • Sending campaigns to custom landing pages
  • Reporting, analyzing and and adjusting strategy

About Manny & BiggerFish Marketing:
Manny Xidias is a marketing professional with over 17 years experience in graphic design, corporate marketing campaign management, and marketing consulting. As a partner at BiggerFish Marketing and as a member of our Chamber, Manny assists businesses in achieving acquisition goals through web design, SEO/SEM, mobile apps, email, list procurement, branding, direct mail, sales and promotional material. BiggerFish Marketing is located at 53 Main Street, Second Floor, Suite 6, in Downtown Woodbridge.

Past Events

Wednesday, March 29, 2017
Topic: Efficiency & Risk Reduction with Office Automation
Presented by Toshiba Business Solutions & Docuware
900 US Highway Rt. 9 North, Suite 107, Woodbridge, NJ 07095
732-395-4314 | Ricky Lamba | [email protected]

Click here to see flyer for details.

Automation Tips & Solutions Demo:

  • Greater efficiency and productivity: Without effective enterprise content management, an employee spends an average of 18 minutes searching for a document.
  • Lower costs for document storage and supplies: Paper accumulates annually at a rate of 22 percent for the average business, which means it doubles in volume every 3.3 years
  • Robust data security and automated compliance: At any given moment, up to 5 percent of an organization’s files are currently lost or mislaid.
  • Business continuity: If their paper-based records were destroyed in a natural disaster, 7 out 10 businesses would fail within 3 weeks.

About Toshiba Business Solutions:
Toshiba Business Solutions is a global leader powered by local offices. We are focused on helping companies increase the value of their ideas. Toshiba teaches your business to print smarter, work more secure, improve workflow and communicate better.

About Richard Moss, Regional Sales Director at DocuWare:
Richard Moss has over 20 years of experience in customer communications and technology sales in various markets. Richard is currently the Regional Sales Director at DocuWare and partners with Toshiba Business Solutions throughout the tri-state area.

Wednesday, February 22, 2017
Topic: 5 Strategic Tips to Grow Your Business with Email
Presented by: Susan Wilcox, e-Dynamic Marketing & Constant Contact® Authorized Local Expert
732-662-3294 | [email protected]

Click here to see flyer for details.

About the Presentation:
What are your business goals? Find new customers? Increase repeat business?

Email is an unbelievably powerful, yet simple way to build business. Creating a strong, distinctively branded email with a strategic message can help you drive revenue and increase brand awareness. 91% of people check email daily – making it one of the most effective and cost-efficient ways to market your brand. Come to this seminar and learn the 5 easy steps to harnessing the power of the inbox:

• Grow a healthy list
• Create great content
• Customize beautiful, branded, mobile-friendly template
• How to get your emails opened
• How to track your results

During this highly practical, info-packed session you will hear from Susan Wilcox, from e-Dynamic Marketing, LLC, an online marketing specialist with over 25 years of branding experience. You will leave this session with a list of simple actions you can take today to find success in 2017.

Wednesday, January 25, 2017
Topic: Key HR Compliance Focus Areas for 2017
Presented by: Cristina L. Amyot, MHRM, SHRM-SCP, SPHR
788 Shrewsbury Ave., Suite 107, Tinton Falls, NJ 07724
800-391-3252 | [email protected]

Click here to see flyer for details.

About the Presentation:
FLSA, DOL, USCIS, PSL…the HR world is a maze of acronyms. As a busy business owner, you don’t necessarily have time to become an expert in every facet of HR compliance. But there is low hanging fruit that you can’t afford to ignore.

This session will provide an overview of key HR compliance areas to focus on in 2017 that will help you to take your firm’s “HR temperature”. Once you understand your potential exposure, you can develop an action plan to improve compliance. The goal of this presentation is to help you be better prepared should government agency auditors come knocking.

The objectives of the presentation include:
1. Identify key areas of HR compliance for 2017.
2. Understand the potential consequences for violations discovered during audits.
3. Help you to prioritize and develop and an action plan to be better prepared.

Wednesday, July 13, 2016
Topic: LinkedIn Personal & Business Profiles: How to get new business on LinkedIn

Presented by:
Shoumo Ganguly
Obligent Consulting LLC
[email protected]
(347) 565-5682

Click here to see flyer for details.