You may think all investment firms are the same. However, Edward Jones has made a conscious decision to serve you, the individual investor, differently. It's more than lip service. See for yourself how this approach can help make a difference for you and your family. Our Principles Our firm was built on a foundation of principles that help guide us every day. Take a look at how these principles guide our investment decisions and client relationships. The Edward Jones Difference Edward Jones is a decidedly different kind of investment firm. Our mission is to help individuals reach their serious, long-term financial goals. Watch this video to learn more. Who Should Invest With Us Our clients are serious investors. They aren't interested in gambling with their money, and would rather interact with an actual person instead of a call center. Does this sound like you? Awards & Recognition We've been ranked among the best advocates for our clients and have been named one of the top companies to work for. Learn more about what distinguishes Edward Jones. Our Financial Advisors Our financial advisors make every effort to build one-on-one relationships with clients, offering personalized attention and financial guidance. What else sets them apart? Our History Our unwavering principles, investment philosophy, and client relationships have helped us grow strong. How else has the history of Edward Jones shaped who we are today?